Presented at the KU Management Congress in Bamberg, the award recognized the clinic’s ability to successfully integrate online and offline channels, maintain a cross-platform brand identity, and implement a digital communication strategy that directly responds to the needs of users. The jury particularly praised the project’s clear audience orientation, technological scalability, and strategic precision.
At the heart of this transformation stands a fully revamped brand architecture, a sharpened clinical identity, and a modern digital ecosystem — from the redesigned website and live chat to the career portal and digital appointment tools. These systems are not just about visibility; they actively enable access to care.
“Today, professional and digital brand management is more crucial than ever. Our clinic’s success is not only built on medical excellence, but also on clear positioning and relentless development — in content, technology, and culture.”
Dirk Burghaus
Chairman of the Management Board Sportklinik Hellersen
Already in 2022, the clinic was recognized by the KU Awards for its internal magazine “Hellersen Insight.” This year’s first-place honor clearly illustrates that medical excellence and modern brand communication not only complement each other — they define the success of a healthcare organization together.
Press contact:
Sarah Burghaus
pr@dirk-burghaus.de